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-=----The 30s stated rough to say the least. The stock market crash caused people to live poor lives. Women starter to dress more conservatively and returned to the hour glass shape, only this time more subtly. New, innovative fabrics came into sight on the market. Trends included shoulder pads and butterfly sleeves. However, during this time it was hard to keep up with fashion trends when most families were struggling to have food on the table. People simply wouldn't afford it.

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-----Unfortunately, the 40s didn't get much better. World War II brought all the mayors powers into battle. The military influenced fashion in every way. With the man far away from home, women took more responsibilities and felt independent. They were a part of the work force doing "a man's job," and they were taking care of their families at the same time. A sense of pride filled them. Wide shoulders, long stockings, and short skirts were trends that reflected their confidence and the military uniforms of the times.

The Government placed restrictions on manufactures for it would not be easy to dress up the Military along with the country's civilians. "Such cloth-consuming embellishments as pleats and cuffs on men’s suits and extra width in women’s garments were outlawed," stated Burgess Scott in his article of 1945. With the given restrictions, designers had to find a way to dress women elegantly without the use of excess fabric. Thus, they presented the pencil silhouette. It was simple: no ruffles, no lace, no sheer. This silhouette showcased women's body as it really is, and women reacted positively towards the new shape. The shoe department also suffered from given rations, so shoes with different material soles such as treated plywood and canvas appeared on the market. When one doesn't have much to work with, one works with what is available; this was one of the ou
tcomes of the war: simpler fitted designs.
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