-----Society was making great advancements during the 70s for women, gays, and the environment. Unisex clothes were quite the statement pieces; they screamed "We are all equals!" The purpose of unisex clothes was not to be considered "fashion" but inevitably they became staples in the fashion world.
-----Jeans also became key pieces in both women's and men's closets. They were especially used by the younger generation who often torn them and added their unique markings to their jean in other to make an anti-fashion statement. They wore basics and simple clothes primarily during times of energy shortages.
-----In the era of disco, bright synthetic fabrics were a hit. However, anti-fashion looks dominated repetitively after having heard many mood dumping news such as the oil crisis, water gate, the recession, and the Vietnam War.
-----So after decades filled with political distress, people went back to what they knew and felt comfort in. The 80s was all about going back to traditions, and big shoulder pads of course. Reagan was the current president in the US and for once people fel
t tranquility.

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-----People turned to the media and as a result received tons of inspiration. Madonna was one of the most influential stars of the 80s. She was an icon that represented feminism and rebellion. People copied her punk clothes and looks. Tight pants, jackets, and loose shirts were casual trends on the 80s.

-----The 90s continued the relaxed dressing styles. Less was more. Comfort dressing seemed to be the trend as shown by the popular grunge style: loose plaid shirts with blue jeans. Hip Hop also influence a large amount of the population to wear sneakers and baggy clothes. After Hong Kong returned to Chinese designers received oriental inspiration. However, it was the typical american style that stayed through the 90s as promoted by iconic brands such as Tommy Hilfiger, Ralph Lauren, Donna Karan, and Calvin Klein.